the government is relaunching its biggest-ever consumer lottery eventto revitalize small businesses and local economies. this is the '2nd Consumer Lottery' event, which is not just a lucky draw, but a chance to win digital on-nuri gift certificatesworth up to 20 million won by spending wisely.
in particular, the amount and number of winners will be significantly increased from the first round, with a total of 5,000 winners receiving KRW 2 billion worth of gift certificates. As the event will be held for a short period of time, check out the application strategy now so you don't miss out.
table of Contents
why the government is expanding the second lottery
key highlights and duration of the second lottery event
a to Z of how to enter the 'Win-Win Payback' to increase your chances of winning 10 times
non-Capital Region Spending Strategy for the Grand Prize of 20 Million KRW
why Digital Onnuri Gift Certificates are Better than Cash
FAQ: Frequently asked questions about applying for the lottery
1. why the government is expanding the second round of the lottery
the government' s Consumer Lottery event is more than just a sweepstakes, it is the centerpiece of its "consumption promotion policy" to provide practical help to small businesses and traditional markets, which are the backbone of the national economy. the government aims to encourage people to become more interested in 'win-win consumption' by spending at small businesses, which in turn flows back into the local economy, creating a virtuous cycle.
what is particularly noteworthy about this second consumption lottery eventis the fact that it focuses on 'revitalizing non-metropolitan areas'. by restricting the first prize of 20 million won to payments made in non-metropolitan areas (excluding Seoul, Gyeonggi, and Incheon), the policy intention is to alleviate the phenomenon of concentrated consumption in the Seoul metropolitan area and to strongly attract consumption to non-metropolitan commercial centers that are in need of economic revitalization.
this is a unique form of economic policy designed to allow consumers to contribute to the local economy while spending on their daily needs, and at the same time challenge for a high prize. the fact that the top prize is paid as a digital on-nuri gift certificateis also an effective way to ensure that the winnings are reinvested in the local economy by being spent at traditional markets or small business stores.
2. key takeaways and timeframe for the second lottery event
the second round of the lotterywill run from October 29 to November 9, 2025, for a short period of approximately 12 days. with a very limited window of opportunity, it's important to plan your entry quickly.
a total of 5,000 winners will be awarded KRW 2 billion in digital on-nuri gift certificates, with the following prize tiers and amounts.
summary of prizes and entry conditions for the 2nd Soyo Lottery Event
prize Levelprize Amount (Digital Onnuri Gift Certificate)number of winnersrequired Entry Location (Payment Method) 1st Prize 20 million won 20 winners non-metropolitan area payment required 2nd place kRW 2 million 40 participants both metropolitan and non-metropolitan areas 3rd place 1 million KRW 1,140 any metropolitan/non-metropolitan area 4th place 100,000 KRW 3,800 both metropolitan and non-metropolitan areas total kRW 2 billion or more 5,000 -
to participate, you must make a card payment of 50,000 won or more at a designated store, such as a traditional market or a small business store. In particular, to be eligible to win the grand prize, you must be located outside of Seoul, Gyeonggi, and Incheon, i.e., non-metropolitan areas.
3. how to apply for 'Win-Win Payback' to increase your chances of winning by 10x: A to Z
many people are hesitant to participate in the government's Win-Win Payback program because of the complicated process. however, the process of entering the second round of the consumer lotteryis simpler than you might think, and you can increase your chances of winning by familiarizing yourself with a few essential requirements.
from card payment to automatic entry, a three-step process
confirm card payment: Card payment is the basis for entering a lottery event. cash or simple direct deposit are not eligible, but card-based payments (pay services) are. you should check in advance if the card you use is eligible.
entry acquisition strategy (split into $50,000 increments): entry tickets will be awarded in increments of 50,000 won. whether you spend $500,000 all at once or in 10 increments of $50,000, you can only receive a maximum of 10 entries per person (totaling $500,000 spent), so even if you spend more than $500,000, you will still be limited to 10 entries. keeping this limit in mind and planning your spending in increments closer to KRW 50,000 will help you maximize your entries.
complete the 'Win-Win Payback' application: You must apply for 'Win-Win Payback' after completing your payment to automatically complete your entry into the Soyo Lottery. You can apply for automatic entry immediately after payment, or you can apply directly on the Win-Win Payback homepage. if you miss this step, you may not be eligible to win, no matter how many payments you've made, so be sure to finalize the application process.
checklist for successful consumer lottery entries (tips to avoid failure)
to avoid unsuccessful entries, you should make sure that you do the following before you enter.
step/Stepwhat to checkrequirements (don't miss these) payment terms confirm payment method must be paid by card (no cash, bank transfer) minimum amount spend $50 or more per transaction up to 10 entries in increments of $50,000 confirm redemption use at small business stores
traditional markets, small business stores, etc. (excluding hypermarkets, department stores, online malls) 3
application System apply for 'Win-Win Payback' must apply automatically or directly on the website aim for the first prize set payment region pay in non-metropolitan areas (Seoul, Gyeonggi, Incheon, etc.)
related article 1: A roundup of the latest money and spending events you shouldn't miss
4. non-metropolitan spending strategy for the grand prize of 20 million won
if you're aiming to win the top prize of 20 million won, you should focus on the conditions for entering the non-capital area consumption lottery. This is where policy goals and personal consumption strategies align.
the 20 first prize winners will only be eligible if they spend 50,000 won or more at small business stores in regions outside of Seoul, Gyeonggi, and Incheon (Chungcheong-do, Gangwon-do, Yeongnam-do, Honam-do, Jeju, etc.) [Input].
strategic spending plan:
the most obvious strategy is to plan a trip or outing to a non-metropolitan area on weekends or vacations and spend intentionally at small business stores such as traditional markets, local restaurants, and specialty shops. instead of just spending on travel expenses, you can turn them into entries into the government's consumption lottery and a chance to win a digital onnuri gift certificate worth up to 20 million won.
on the other hand, the second (2 million won) to fourth (100,000 won) prizes can be won by spending at small business stores in the metropolitan area, so if you can't travel long distances to win the first prize, you can still collect tickets through everyday spending at local supermarkets, traditional markets, and academies in the metropolitan area.
related article 2: Learn about the government's policy to support small businesses in 2025
5. why digital onnuri gift certificates are better than cash
the prize for this Sobol lottery event is a digital onnuri gift certificate, not cash. while some consumers may be disappointed that it is not a cash payment, the voucher is a "premium local currency" that offers similar convenience to cash but with additional financial benefits.
high convenience and tangible benefits
convenience of reloading and using the card: digital onnuri gift certificatescan be redeemed by installing an app and loading the amount of the gift certificate onto your usual credit or debit card. this makes it as convenient as paying with a familiar card, unlike traditional paper gift certificates that must be used like cash in traditional markets.
card performance and tax deduction: The amount paid with the gift certificate is reflected in the user's card performance, and the user can also receive a high tax deduction for spending at traditional markets, killing two birds with one stone.
significantly expanded use: The use of the card, which was previously limited to spending at traditional markets, has recently been greatly expanded. since September, digital Onnuri giftcertificates can be used in a variety of other areas of life, such as academies, hospitals, and legal services with Onnuri gift certificate stickers. this means that you can utilize your winnings as a means of reducing essential living expenses.
when you register your card for payment through the app and load the desired amount, it will be automatically reloaded with a 10% discount, but the reload discount will be applied separately as the winnings from the Soyo Lottery event are already worth KRW 20 million.
related article 3: How to get 10% off digital onnuri gift certificates and where to use them
6. FAQ: Frequently asked questions when entering the Soyo Lottery
Q1. When and how will the winners be announced?
A. The winners will be paid via the Digital Onnuri Gift Certificate app in November.1 The exact date and method of announcing the winners will be announced on the Sangsang Payback website, so it is important to keep checking the website even after the event period.6
Q2. Can't I collect more than 10 tickets?
A. Entry tickets will be issued in increments of 50,000 won, and each person can only enter a maximum of 10 tickets (total spending of 500,000 won) [Input]. spending over KRW 500,000 will not be recognized as entries, so if you have family members, spreading out your spending may be a strategy to increase your chances of entering.
Q3. Are online shopping malls and hypermarkets eligible?
A. No. The Consumer Lottery event aims to support small businesses and local commerce, so spending at hypermarkets, department stores, online shopping malls, etc. is not eligible for reimbursement or entry.3
Q4. Can I apply if I register on the Win-Win Payback website after making a cash payment?
A. No, you cannot. you are only eligible to participate if you paid with a card. cash or bank transfers are not eligible for reimbursement, and entry into the consumer lottery is also based on card payment only.3
Q5. Is there an expiration date for digital onnuri gift certificates?
A. Digital OnNuri gift certificates must be redeemed within five years of the date of issuance.3 While this is a generous timeframe, we encourage you to plan your redemption so you don't forget.
conclusion and engagement
the 2nd Consumption Lottery eventis a great opportunity to turn our usual spending behavior into a win-win investment that can help revitalize the local economy with a chance to win 20 million won. Especially if you want to win the grand prize, you need to have a clear strategy for non-capital spending, and the digital onnuri gift certificateoffers the convenience of cash with the added benefit of a tax deduction.
with only 12 days left, check the status of your Win-Win Payback application and start spending strategically now. your spending could bring you good luck and revitalize the economy at the same time.
if you found this article helpful in your government spending lottery winning strategy, please share your non-metropolitan spending plans for this weekend in the comments! Don't forget to subscribe to our channel for more government assistance and financial tips you might otherwise miss.